Press Releases for Ladbrokes Mobile Casino

Ladbrokes Casino Profits Increase (5-07-2011)


Ladbrokes, British online and land-based bookmaker has announced its financial results for 2010 showing a 1.3 percent year-on-year increase in net revenues to £976.6 million.

The chief executive Richard Glynn characterized the international expansion of online and mobile casino betting markets as key areas of the business development. “Our business is going through a process of significant change,” said Richard Glynn, Chief Executive Officer for Ladbrokes.

“Within digital, sportsbook turnover grew by 17 percent. The number of Bet In Play events offered in 2010 reached 23,000, an increase of 27 percent, with amounts staked from Bet In Play events now representing 42 percent of our total sportsbook. Our innovative range of new apps for mobile devices has helped drive a five-fold increase in the proportion of digital customers accessing the mobile casino betting service, currently 15 percent.

“The fundamentals of the group business remain strong. We have laid solid foundations in 2010 upon which to build. We have set out our strategic goals and we have a clear set of priorities on which to focus. We expect to invest an additional £50 million of capital expenditure during 2011 and 2012 in order to enhance our technology platforms.”

The Ladbrokes brand is one of the world’s leading, British based betting and gaming company, established in 1950, online service since 2000. Ladbrokes is the leading bookmaker in the UK, Ireland and Belgium with over 2,600 owned and operated betting shops. Ladbrokes offers Sports betting, including mobile betting, casino games, including online games, live dealer games as well as mobile casino games, skill games, arcade games and poker online.


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