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Press Releases for mFortune Mobile Casino

mFortune Mobile Casino launch new website (5-07-2011)

mFortune Mobile Casino, one of Income Access’ iGaming network partners, is excited to announce the launch of a newly designed website featuring a new streamlined registration process and links to individual game pages that will make it easier for players to access all their favourite games. Conversions have increased by 825% as a result of these changes. To celebrate their new website, mFortune is also launching an affiliate promotion, where one lucky affiliate will win the latest Android phone. Each new depositing player an affiliate sends through will earn them a ticket into a prize draw, with no limits to the quantity of entries affiliates can earn. The promotion will run from May 30 until June 30, 2011, and the prize draw will be filmed and posted on YouTube. mFortune will also write a blog about the promotion that will feature the winner. Key features added to the mFortune Mobile Casino website include faster loading pages, easier site navigation, and a range of engaging and interactive features for the potential player. “mFortune continuously undertakes substantive research programmes into developing a deep rooted understanding of the mobile gambling marketplace,” said Director Simon Wilson from In Touch Games Ltd, which owns and operates mFortune Mobile Casino. “One important aspect of the mFortune research programme includes examining the relationship between the dynamics of mobile gambling and their link to website performance. The results of these changes have been amazing.” mFortune based the redesign of their new website on the results of the research programme, and implemented a brand new online strategy focusing on an extremely streamlined download process and registration process as well as increased player interactivity. mFortune has new banners direct to their game pages and all text links to the website and direct to game pages have been automatically updated. You can find the updated links to the game pages in the promo groups “Direct Links to Game Pages” and “Direct Banners to (fruit machine, bingo, Vegas Vegas, etc.)”.

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